Americanization of the European Economy: A compact survey of by Harm G. Schröter (auth.)

By Harm G. Schröter (auth.)

One of the most positive aspects of the area financial system because the overdue 19th century has been the turning out to be dominance of the yank financial system in either quantitative and qualitative phrases. points of this improvement - e.g. explanation or the world-wide diffusion of Coca-Cola - were researched, yet principally in isolation. Americanization of the ecu economic system provides a finished but compact survey of the expansion of yankee fiscal impression in Europe because the Eighteen Eighties. 3 specific yet cumulative waves of Americanization are pointed out. Americanization was once (and nonetheless is) a fancy technique of technological, political, and cultural move, and this assessment explains why and the way america and the yankee version of commercial capitalism got here to be approved because the dominant paradigm of political economic climate in state-of-the-art Europe.

Americanization of the eu economic system summarizes the continued dialogue through enterprise historians, sociologists, and political scientists and makes it obtainable to every kind of readers who're drawn to political and financial development.

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Big business was one of the items all European countries wanted to have, and everywhere big firms were constructed, often with government help. While in America big business stood for oligopolistic competition, in the limited national markets of Europe it often meant a monopolistic position. Thus, Europeans took over the American form, but not its context. Europeans had nothing against monopolies as long as they were perceived to be beneficial. A similar attitude supported the widespread use of cartels and pressure groups in European industry and services: cartels, monopolies, and the like were acceptable regulators of the market.

Both claimed to be much more individualistic than the other. Both were right when measured by their own definition. While in the United States individualism was not diminished by uniformity of consumption–—everyone drinking coke, driving tin-lizzies, or watching the same film—in Europe such behaviour was considered to be the denial of all individual taste, thought, feeling, being. “You are what you eat” was a widespread proverb on the Continent. At the same time Europeans were ready to hand over their lifetime to a single employer.

52 The French political and business elites rejected and even despised the implications—social, economic, political, and cultural—of the American model. The spirit of the French—and the Continental— manufacturing industry was considered to be originality, variety, polish, and perfection. This was exactly what Carl Friedrich von Siemens had had in mind when he criticized the American trend toward simplification. The French writer André Siegfried enlarged on this attitude, claiming that in the USA people were happy to adapt to goods while in Europe goods had to adapt to people.

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