By Robert Spector
In Amazon.com Jeff Bezos outfitted whatever the area had by no means obvious. He created the main famous model identify on the web, grew to become for a time one of many richest males on the planet, and was once topped ''the king of cyber-commerce.''
Yet for all of the media publicity, the interior tale of Amazon.com hasn't ever quite been informed. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, supplies us this up to date, fast moving, behind-the-scenes tale of the company's construction and upward thrust, its tumultuous current, and its doubtful future.
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Although Shaw conceded that he himself had left an established business to pursue his own entrepreneurial desires, he emphasized that Bezos would be giving up financial security as well as a significant role in the present and future of D. E. Shaw & Co. ” For Bezos, it was difficult to make a final decision until he came upon the right context in which to make that decision. What this selfavowed nerd came up with was what he called “a regret-minimization framework”—in other words, he wanted to decrease the number of decisions in his life that he would eventually rue.
It was a time when corporations began putting up sites that were less for transactions and more for posting static information such as annual reports, product literature and technical specifications, press releases, and regional offices and phone numbers. But the Web was quickly growing. As Robert H. Reid explained in Architects of the Web: Because unlike the telephone network, whose architects had to lay lines, hire operators, manufacture telephones, and invent all manner of complex switchery, the Web rode upon an infrastructure that was largely in place before it took root.
Shaw told his young, ambitious senior vice president that he thought online bookselling was actually a great idea. But, he quickly added, it would be a better idea for somebody who didn’t already have a good job. “That was actually a compelling argument to me,” Bezos recalled. Although Shaw conceded that he himself had left an established business to pursue his own entrepreneurial desires, he emphasized that Bezos would be giving up financial security as well as a significant role in the present and future of D.