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Agroindustrial investment and operations by James G. Brown

By James G. Brown

Ebook by means of Brown, James G.

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They may also be frequent or infrequent product users; may be conscious of price, or quality or convenience; and may have a positive or negative attitude toward a product. · Sectoral. Customers may consist of households, hotels and restaurants, hospitals, schools, or further processors or manufacturers. Market Segments Every market can be divided into segments, each consisting of customers with similar wants and similar buying patterns with respect to a given product. The concept of the market segment is commercially important because marketing strategy can be developed around different segments; each segment can be satisfied with different forms, types, and sizes of the enterprise's product, either by product differentiation or by using different distribution channels.

Through a variety of courses, seminars, and workshops, most of which are given overseas in cooperation with local institutions, the EDI seeks to sharpen analytical skills used in policy analysis and to broaden understanding of the experience of individual countries with economic development. Although the EDI's publications are designed to support its training activities, many are of interest to a much broader audience. EDI materials, including any findings, interpretations, and conclusions, are entirely those of the authors and should not be attributed in any manner to the World Bank, to its affiliated organizations, or to members of its Board of Executive Directors or the countries they represent.

S. Census Bureau projects that by the year 2000 there will be 27 million Hispanics in the United States, and they will account for 10 percent of the population. S. companies spent US$490 million on advertising that was targeted specifically at the Hispanic communitydouble that recorded for 1983. This large consumer group demands food products that recall the ambience of Latin America. However, other North American consumers are also drawn to try Hispanic food products as they become more widely available on retail shelves and in restaurants.

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