Small Business Entrepreneurship

50 Powerful Ideas You Can Use to Keep Your Customers by Paul R Timm PH.D.

By Paul R Timm PH.D.

Designed to get all managers and staff brooding about the little issues that may be performed to inspire buyer loyalty and increase carrier.

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IDEA 14. SAY PLEASE AND THANK YOU. At the risk of sounding like one of those books about “things I learned in kindergarten,” be polite. It may seem oldfashioned and some customers won’t be as polite to you, but that’s not their job. Okay, so this is not exactly brain surgery, but it is important. Sometimes the simplest things can make huge differences in customer perceptions, and this is an area where that is the case. Customers want to be appreciated and treating them politely conveys appreciation.

2. Processes for harvesting and using customer feedback. 3. Empowered employees who respond to customer feedback in productive ways. 35 50 Powerful Ideas You Can Use to Keep Your Customers What can you do with the input received from customers? You can use it to best understand what they anticipate when doing business with you. Customer perceptions are exceptionally valuable data. Only when we have a sense of what is anticipated can we exceed expectations and thus build customer loyalty. Ultimately, today’s customer service success arises from a central theme that is simple to state yet challenging to implement.

In casual conversation (what we call “small talk”), Americans prefer to talk about the weather, sports, jobs, mutual acquaintances, and past experiences, especially ones they have in common with their conversation partners. Most Americans are taught to avoid discussing politics and religion, especially with people they do not know well, because politics and religion are considered controversial topics. Sex, bodily functions, and emotional 48 Powerful Ideas for Projecting Your Personality to Customers problems are considered very personal topics and are likely to be discussed only with close friends or professionals trained to help.

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