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42 Rules for Driving Success With Books: Success Stories of by Mitchell Levy

By Mitchell Levy

This e-book may also help you have fun with the convenience of production and the intensity of price a ebook (or sequence of books) can create in your enterprise. even if the writer writes the e-book themselves, had their clients/partners offer content material, or had it ghostwritten, you'll be proficient and encouraged through the tales and classes of others' successes with books. The authors during this publication wrote content material that allowed them to illustrate innovation, proportion their business plan, enhance purchaser retention, and percentage tips and strategies on utilizing a device or carrier. the truth that they positioned this content material in a ebook gave their rules weight and elevated their credibility and popularity. Having the books appear on Amazon, BN.com and different bookstores in addition to in my opinion supplying their books to clients/prospects quite helped to force the impression in their message. while you are a CEO, CMO, evangelist or anyone on your corporation that should display inspiration management, force lead new release, and bring up profit, this booklet is a useful learn because it can assist you catapult your good fortune.

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I surveyed students and asked them why they were taking the course. To my surprise, many were from companies in the surrounding area and were actually hoping to improve their business writing skills, and novel writing was the closest thing they could find. ' Meanwhile, I solicited additional input from others on how to appeal to business clients. One friend, a Vice President at Shell Oil, mentioned that Shell was paying "big bucks" to have a vendor teach writing to their engineers and lawyers. Driven by the opportunity 34 42 Rules for Driving Success with Books to meet a business need, I repackaged my ideas into a one-day course, set an appointment with Shell's decision maker, and won the contract 100% because I was an upcoming author of a book that fit their need.

I stammered. "I passed your manuscript along to my boss, and he now says that we can't afford not to go with you," he replied. "I can't cut my rates to match the lower-priced vendor," I warned. "You don't have to. " Besides keeping a large client (who is worth between $20,000–$40,000 per year in income), the pre-release endorsements for the book have resulted in appearances on major news networks, as well as a job offer from a news organization wanting to know if I would be interested in doing freelance science reporting, which I am seriously considering.

Penguin coffee mugs, penguin stress toys, T-shirts, book bags, feather pens, and more—I was surrounded with a plethora of penguins and peacocks! Fast forward to today…the third edition of our Peacock book is now published in 21 languages worldwide, with sales over 300,000. It is THE best-selling diversity book in the world! It wasn't too long after the book was published that I realized the birds were taking over my business, so I changed the name to Peacock Productions. Today, virtually ALL of my business revolves around penguins and peacocks—my speaking and training business, as well as sales of videos, books, and training materials featured on my website.

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