By Mitchell Levy
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I surveyed students and asked them why they were taking the course. To my surprise, many were from companies in the surrounding area and were actually hoping to improve their business writing skills, and novel writing was the closest thing they could find. ' Meanwhile, I solicited additional input from others on how to appeal to business clients. One friend, a Vice President at Shell Oil, mentioned that Shell was paying "big bucks" to have a vendor teach writing to their engineers and lawyers. Driven by the opportunity 34 42 Rules for Driving Success with Books to meet a business need, I repackaged my ideas into a one-day course, set an appointment with Shell's decision maker, and won the contract 100% because I was an upcoming author of a book that fit their need.
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Penguin coffee mugs, penguin stress toys, T-shirts, book bags, feather pens, and more—I was surrounded with a plethora of penguins and peacocks! Fast forward to today…the third edition of our Peacock book is now published in 21 languages worldwide, with sales over 300,000. It is THE best-selling diversity book in the world! It wasn't too long after the book was published that I realized the birds were taking over my business, so I changed the name to Peacock Productions. Today, virtually ALL of my business revolves around penguins and peacocks—my speaking and training business, as well as sales of videos, books, and training materials featured on my website.