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30 Minutes to Write Sales Letters (30 Minutes Series) by Ian Linton

By Ian Linton

A part of a sequence of pocket publications geared toward allowing the reader to profit a brand new ability in precisely half-hour, this article offers principles and suggestion on tips to write revenues letters that truly promote.

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Self-assessment 1. Are your customers aware of support services available to them? 2. What type of management guides would be appropriate to your customers? 3. How could you use seminars to improve customer relationships? 4. Would checklists help your customers make betterinformed decisions? 48 7 CUSTOMER RETENTION It costs less to retain existing customers than to win new ones. Part of the customer retention process is resolving problems promptly and following up any customer complaints. Problem follow-up letters This series of letters covers a range of different scenarios faced by many organisations.

I’ll be taking personal responsibility for your business, so I’ll make sure we make the changes and stick to them. Our attitude to business is ‘service first’ so we want to make sure that we get that right first time, every time. It would really help us to achieve this if you could take a little time to fill in the questionnaire that comes with this letter. I can then discuss it with the management team and develop a personal action plan for your business. We really would like to win your business back, so we hope that you will allow us to make a quote or, better still, try us out for a month.

While we aim to achieve the highest standards from the outset, we understand that problems can occur and we are pleased that you took the trouble to bring it to our attention. 49 30 Minutes to Write Sales Letters We aim to respond positively to our customers’ concerns and will be looking very closely at the particular process that was used. We hope that you will use our services in the future and we look forward to dealing with you. Thank you once again for contacting us. Version 2: Unable to contact customer You recently contacted us about ...

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